Last year, I wrote a piece on “Re-Imagining Continuing Education,” which focused on the need for universities to re-invigorate the continuing
education function in order to meet the needs of the dramatically changing
communities that we serve. One thing I
suggested was that Continuing Education units could adapt the MOOC concept in
order to deliver noncredit services to groups within the community. Today, I’d like to expand a bit on that idea.
First,
though, we need to get beyond the “MOOC” model as it has emerged. MOOCs were initially advertised as a way to
extend noncredit education to under-served areas. They became shadows of credit-based online
courses. They also became a business for
some. At any rate, true noncredit
Continuing Education programming goes well beyond what the public identifies with
a MOOC. It is time to start from
scratch.
Continuing
Education can best use online learning technologies in a noncredit environment
by creating online “learning communities”—systems that allow universities to
maintain an ongoing engagement with a client group through which multiple
learning opportunities can be developed.
Learning Communities would have
several key elements:
·
The ability for participants to enroll and
participate in faculty-led noncredit online courses, research transfer seminars,
and training workshops. Some of these
may lead to certificates, “continuing education units,” or badges.
·
Access to open educational resources (OERs)
developed by the host institution to provide specific research-based content
that users can apply in their local working environment. These may be small training modules,
demonstrations of new processes and procedures, backgrounders on regulation, or
academic content that members can use to train local staff. OERs might include video lectures, process demonstrations,
computer models, etc.
·
A social media environment that allows members
to interact informally with each other and with academic experts on local
issues as they arise and to share experiences in using OERs and applying the
content acquired from the Learning Community.
·
A data bank where ideas, discussions, etc., can
be stored for later access.
Each
Learning Community would be led by faculty in the sponsoring academic unit and administered
by the Continuing Education/Engagement/Extension office. The institution should assume that the
Learning Community’s needs may extend beyond the major discipline around which
it is organized; one role of the Continuing Education office, then, would be to
help attract other disciplines to the Learning Community when the need arises. The Continuing Education office would also be
in a good position to ensure that successful innovations generated by one
Learning Community are shared with others.
*
Learning
Communities could benefit any number of professional groups that are geographically
dispersed or work in different organizations. Some examples:
·
School Teachers
·
School Administrators
·
Hospital Professionals
·
Farmers
·
Local Government Professionals, such as Borough
Managers, Financial Officers, Police, Firefighers, etc.
·
Elected Officials
·
Tourism Directors
·
Small Business Owners/Operators
·
Specialized Professionals
·
Leaders in Civic Organizations
·
Civic Clubs and Service Organizations
·
Librarians
*
While
each Learning Community would have a distinctive set of services and programs,
all might operate under a similar business model that would have three major
components:
·
An annual subscription fee would fund basic
operation of the Learning Community. The
fee might apply to the organization or to its members. For instance, a school district could join a
Learning Community, giving a specific number of teachers access in a given
year; or the district’s membership might be based on the number of teachers in
that district.
·
During the year, the Learning Community would
offer a variety of formal noncredit training programs. An individual registration fee would be
required of all participants (either paid by the member organization or
directly by the participant).
·
A Learning Community may choose to charge a
subscriber to download OERs.
The
goal would be to keep membership fees low, with the understanding that the
value of the Learning Community increases with the number of members.
Ideally,
each Learning Community would also have an advisory board that would give
members a voice in governance.
Most
institutions involved in Continuing Education/Engagement/Extension have some
experience with organizing constituents in order to coordinate services. In many cases, existing business models could
be adjusted to the online environment.
The
Learning Community model offers new ways for colleges and universities not only
to extend their academic expertise into the community, but to create an ongoing
two-way relationship between faculty and their constituencies for research and
technology transfer—and to identify new areas for future research and
development.
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