Thomas Friedman has written that, while
technological change can happen quickly, the social change brought about by
technological innovation often takes much longer to be realized. Today, I’d like to talk about that idea as it
relates to online or eLearning in higher education. With that in mind, let me start with a bit of
history.
·
America Online premiered in 1991—32 years
ago.
·
The first web browser was launched in 1993—three
decades ago.
·
Facebook was launched in 2004—nineteen years ago.
·
YouTube started streaming video in 2005—18 years
ago.
·
The first international agreement for Open
Educational Resources—the Capetown agreement--was in 2007.
What all that tells us is that today’s traditional-aged
college students and many young professionals were born in the full flowering
of the Information Age. They have never
known a time when there was no worldwide web, when there was no email, or
social media. Most have only vague memories of a time before
the iPhone—it hit the market in 2007.
So, here we are, a generation into the eLearning
movement. And the question we need to
ask ourselves is this: How might
eLearning help shape the long-term higher education environment in light of the
maturing of the Information Age?
That is an essential question for you as leaders
in today’s—and tomorrow’s—eLearning environment.
Let’s take a quick look at several elements that are
part of today’s eLearning environment AND what they might mean as eLearning
enters the mainstream. This involves a
bit of speculation, but I hope it also sparks some good discussion at the end.
Micro-Credentials
Micro-credentials have
long been a way that colleges and universities have packaged continuing
professional education for adult learners.
Often, they consist of a collection of three or four credit courses that
help young professionals keep up with their field or develop new knowledge and
skills they need for professional growth.
The results are undergraduate and post-baccalaureate certificates rather
than degree programs.
Writing in Evollution
(August 31, 2022), Vickie Cook listed alternative credentials
as one of five significant trends that institutions will need to address in the
coming years. “Continuing Education and
alternative credentials,” she wrote, “will ensure students understand that their
degree has high value. Using Continuing Education to build employability
skills, whether for a new job or a new position within a current company, will
help students reach their goals and expand their learning opportunities.”
From an institutional perspective,
micro-credentials
offer an opportunity to maintain a connection with students as they pursue
their careers after graduation. The
question is: how do we use
micro-credentials to institutionalize an ongoing relationship with former
students? One thought: Academic departments could organize alumni as
communities and assign faculty mentors to help identify and respond to needs in
the community as they evolve. This will
also allow faculty –and their institutions—to learn about emerging issues and
opportunities in organizations where their students work, leading to new
research opportunities and new content for both traditional and
micro-credentials.
Multi-Institutional Degrees
When
eLearning began in the 1990s, some institutions saw its lack of geographic
boundaries as a threat. At earlier
points in the Information Revolution, competition was not so much a
factor. Institutions worked within the
range of their broadcast signal or cable channel. Satellite allowed institutions to connect
with each other, but did not necessarily create competition. The Web and streaming media, though, have
effectively eliminated geography as a limitation on engaging with
students. With no geographic boundaries
to delivery, some universities looked around at first and saw every other
institution as potential competitor. Others
saw it as an opportunity to collaborate in order to better serve learners in their
core service areas.
An example of the latter is the Great
Plains Interactive Distance Education Alliance—the Great Plains IDEA.
It was founded in 2001 by public
universities in the Midwest on the assumption that it was no longer enough for
public universities to offer the best they had locally. Instead, they needed to offer the best
content available nationally—and beyond.
The goal was to combine faculty resources across institutions to ensure
that universities could offer local students the best possible graduate and
undergraduate program options in high demand professional fields.
Today, GP IDEA includes 19 public
universities from Washington State to North Carolina, with institutions collaborating
to offer 18 undergraduate and graduate degrees in Human Sciences and
Agriculture through Great Plains IDEA. Examples
include master’s degrees in a variety of Agricultural specializations—animal
science, agriculture law, grassland management, and horticulture, as well as
graduate programs in Dietetics, Gerontology, Education, and other disciplines.
Here is how it works:
*Member institutions chose to participate
in programs that fit their interests and expertise.
*Students identify a "home"
institution, where they apply for admission, enroll in courses, pay tuition,
and graduate.
*Curricula are developed by
inter-institutional faculty teams, with individual courses offered by different
institutions based on their local expertise.
*The student’s home institution offers
the same core curriculum, using that institution’s course title and number.
*The student’s home institution awards the
academic credit and degrees for the programs in which they participate,
regardless of which institution offers instruction for a course.
*All courses and curricula receive a
full institutional review and meet the academic standards of the participating
institutions.
*Courses are taught by faculty from
each of the partner institutions on a schedule determined by the faculty
*Students pay a common tuition fee per
credit hour regardless of which IDEA institution originates the course.
*The student’s home institution
maintains the student's transcript and awards the degree to its students; there
is no credit transfer between institutions.
*Revenue is distributed among the home
institution, teaching institution, and the central alliance management to
ensure sustainable programs and a sustainable alliance.\
It is a model that
can be applied to many disciplines as the need and/or opportunity arises. It illustrates how innovation at this level
requires us to consider anew factors that go beyond the technology and beyond a
particular discipline. That, in turn,
broadens the challenge for eLearning leadership.
Other institutions
are also building new partnerships to deliver specialized graduate
programs. This includes international
collaborations that grow out of relationships between faculty and academic units
at different institutions. Some might be
fully online degrees; others allow institutions to add specialized online
courses to what is otherwise a residential degree program. This approach allows academic departments to offer
their students academic specialties taught by colleagues around the world.
This kind of collaboration
can stimulate new relationships between participating academic units—and their
faculty-- and the companies in which their students work. This, in turn, opens new opportunities for
research and outreach by faculty at the participating institutions.
This kind of
collaboration is not new. Back in the
1970s, a project called AGSAT, headquartered at the University of Nebraska,
used satellite technology so that Colleges of Agriculture could share content
around different regional specializations, for instance. Similarly, the Appalachian Educational
Satellite Program, allowed institutions to share access to teacher and health
care education to remote communities in the Appalachian range.
However, eLearning
takes collaboration to a much higher level.
This new environment requires that both faculty and administrators at
participating universities take a fresh look at their responsibility to give their
students the best possible preparation for the world in which they are going to
live and work.
It is something that
I can see expanding as the need for collaboration increases and as institutions
become more comfortable with the administrative issues. We know how to deliver instruction. The challenge is how to create administrative
systems to encourage and to sustain that service.
Open Educational Resources
Another factor that will help to facilitate curriculum
innovation and control cost is the
growth in Open Educational Resources, or OERs.
UNESCO defines OERs as “learning, teaching and research
materials in any format and medium that reside in the public domain or are
under copyright that have been released under an open license, that permit
no-cost access, re-use, re-purposing, adaptation and redistribution by others.”
(https://www.unesco.org/en/open-educational-resources) OERs were originally conceived as
e-books--written lessons or commentaries—that replace traditional texts, which
lowers student costs. Increasingly, they
can also use streaming media to share video lectures, examples of scientific
principles or natural events, solutions to complex math problems, interviews
with visiting scholars or celebrities, etc.
There are many ways that OERs can be integrated into the
teaching/learning environment.
The OER movement grew out of a
September 2007 meeting in Capetown, South Africa, when an international group
of institutions prepared a declaration
that stated “We are on the cusp of a global revolution in teaching and
learning. Educators worldwide are
developing a vast pool of educational resources on the Internet, open and free
for all to use. These educators are
creating a world where each and every person on earth can access and contribute
to the sum of all human knowledge. They are also planting the seeds of a new
pedagogy where educators and learners create, shape and evolve knowledge
together, deepening their skills and understanding as they go.”
In the U.S., that same year, the Community College
Consortium for OER was created. Today, it has 110-member
colleges in 37 states. Its mission is
“to promote the adoption of open education to enhance teaching and learning at
community and technical colleges” by providing “resources, support, and
opportunities for collaboration for learning, planning, and implementing
successful open educational programs at community and technical colleges” (https://www.cccoer.org/about/about-cccoer
).
At the four-year level, Pressbooks was
established to help educators and institutions “working across Canada, the
U.S., and beyond” (https://pressbooks.com/about/)
to develop and share OERs in order to “get accessible educational content into
the hands of students.” Currently it lists
more than 5,000 open books.
OERs can greatly reduce the cost of
materials for students, while giving students increased access to a wide range
of content. Instructors can also create
OERs to help them update information to a topic discussed in a course, add audio
or video interviews with colleagues, or provide hints on difficult problems or
detailed solutions. OERs are becoming a
natural way to expand faculty-student interaction as well as providing content
from other sources. As the Community
College Consortium and Press Books suggest, they are also sharable, so that
faculty teaching similar courses at different institutions can help each other
build a deeper collection of resources for their classes.
It is easy to see that OERs are migrating into the
mainstream to serve students in on-campus and off. It is also easy to project that OERs may
become a way for academic units to engage employers to support training in the
private sector. And, finally, some higher education
OERs have potential use in the K-12 arena.
The combination of OERs and the streaming
environment creates a powerful new delivery environment that gives both faculty
and students greater access to content.
Undergraduate Education: The K-14
Movement
One sign that change is underway is the so-called
“K-14” Movement. It is good to remember
that, early in the Industrial Age, most students did not go to high school. Free education ended with the ninth
grade. By the 1920s—decades into the
Industrial Age--a full K-12 experience emerged as the standard. The K-14 idea assumes that all students
should have free access to 14 years of schooling in order to prepare for work
in today’s society.
Two states—New York and California—have
begun to move from a K-12 standard to a K-14 expectation. In New York, the “Excelsior Scholarship”
provides tuition-free education at New York State owned public universities for
families making up to $125,000 per year (https://www.suny.edu/suny-news/press-releases/04-2017/4-8-17-excelsior/
). California, as reported in Forbes
Magazine in 20019, “will now provide free tuition for the
first two years of community college for first-time students who attend
full-time.”
There is
pretty clear evidence that, while eLearning will continue to serve adult
students, the percentage of eLearning students who are recent high school
graduates will continue to grow, especially now that the COVID pandemic has
given many institutions—both K-12 and higher education—experience with serving
students online at a distance from the classroom. The emergency adoption of eLearning did not
always start well, but institutions quickly learned do use the environment more
effectively—partly because the students were increasingly comfortable
online. This is very likely to be a
factor in a move toward a K-14 system.
There are other factors to consider, though, when
we look at K-14.
One is that eLearning college courses can also
present a new opportunity for high school students to take “dual enrollment”
courses—courses that give them both high school credit and college credit—online
not just from local colleges, but from any institution that offers a desirable
course.
Think about the long-term impact: It is not hard to imagine that students might
complete their senior year of high school with nine or more college credits
already on their record.
It has also been reported that increasing numbers
of high school seniors are resisting the idea of immediately moving from high
school into higher education. This
suggests the need to provide an option for students who aren’t ready to move
full-time into college but don’t want to fall too far behind. eLearning fills that need, too.
A K-14 environment, especially one that supports
online dual-enrollment courses, might also prompt planners to take a fresh look
at both the high school curriculum and the undergraduate general education
curriculum. The goal would be to
eliminate duplication and to ensure that the K-14 curriculum prepares
students both as citizens and professionals in a changing social and work
environment.
In a K-14 environment, what should be the
flow between high school and undergraduate courses in the general education
curriculum? What associate degree majors
are most adaptive to this environment?
Where is the community need greatest?
These are the kinds of questions that go beyond the technology and
strike at the long-term strategic planning process for institutions. It is time to start asking them.
Artificial Intelligence
Recently, the eLearning news has been dominated by
a new development that could have additional—even more dramatic—impact on
teaching and learning at all levels. It
is called ChatGPT -- an artificial intelligence software package that allows
individuals to ask questions and get detailed answers.
Wikipedia describes ChatGPT as follows:
Although the core function of a chatbot is to mimic a human
conversationalist, ChatGPT is versatile. For example, it can write and debug
computer programs,[13]
compose music, teleplays, fairy tales, and student essays; answer test
questions (sometimes, depending on the test, at a level above the average human
test-taker);[14]
write poetry and song lyrics;[15]
emulate a Linux system; simulate an entire chat room; play games like
tic-tac-toe; and simulate an ATM. https://en.wikipedia.org/wiki/ChatGPT
Writing in the February 23 issue of Forbes“,
Alex Zhavoronkov, noted, “We are witnessing the next major technology
transformation since the advent of the Internet. . . . But this time, it is not yet clear who
the winners and losers are.”
What happens to the learning process when a creative part
of the learning process—or at least one part of that process--getting answers
to complex questions—is done through artificial intelligence? How will the instructor know that the student
has created the information? That is a question instructors worry they will
need to answer in the near future.
On the other hand, the New
York Times recently featured a high school teacher who used the app to “quickly write adapted lesson plans for each of
his students.” So it seems to have multiple advantages for
both faculty and students.
Artificial Intelligence has been very
much in the news these past weeks. I
can’t see it disappearing from the educational process, but there is much to
learn about it. We need to find a safe
space for AI innovation in the curriculum and in our expectations of student
use of the technology.
How Do We Get There?
One thing I learned over the years is that there
is no single academic culture in a big university. Each college has its own history, its own
sense of its role in the larger society, and its own way of relating to alumni
and the organizations that hire its alumni, its own history with foundations
and other funding organizations, and so forth.
They also have their own sense of competition with other institutions,
and their own sense of what the future may hold for their students. It is one
reason why they tend to want to keep local control over the educational
process.
It very important, then, that eLearning leaders be
able to say to faculty at their institution what is happening in similar
academic institutions elsewhere and what how employers in their disciplines are
responding to rapid change.
To make this all work at the institutional level, it
will be important for faculty members to have access to IT and Instructional
Design support. Ideally, these specialists
would have a dual reporting line.
·
On one hand, they would be assigned to academic
colleges or, when scale requires it, departments, so that these staff get to
understand the culture and teaching needs of the disciplines being taught.
·
At the same time, they should have a reporting
line to the eLearning office so that they can keep abreast of new technologies
and learn about—and extend--innovations created in individual courses.
·
We also need well-defined policies with regard
to costs and revenue distribution and related administrative areas. These need to come from the institution-wide
policy groups, like the Faculty Senate, etc.
Learning Communities
This year, Penn State’s World Campus is
celebrating its 25th year. When we were
getting started back in the 1990s, a good colleague of mine, who was also an
associate dean in one of the colleges, gave me this advice:
“Gary,” she said, “ if you want to be successful
in this, you will need to be a scholar in this field. You will need to be the person faculty and
deans turn to in order to learn what other institutions are doing, what new
innovations are emerging, and what employers are thinking about eLearning. They will look to you for information and
good ideas that will meet the test of being respected by both faculty and
administrators.”
It was good advice.
It is one reason why organizations like MOLLI are important. It is vital that you have a professional
community where you can learn from your peers what faculty at other
institutions are doing and what opportunities may exist for collaboration, but
also how other institutions are solving problems--dealing with policy issues,
funding issues, etc. Bringing these
administrative innovations into the mainstream is essential to long-term
success.
Colleges and universities are
complex organizations, with multiple academic cultures and a complex
organizational and budgetary system that makes it difficult sometimes to
innovate at large scale. Some of the
things I’ve talked about—
·
the willingness
to partner with other institutions on curricula and services that meet student
needs,
·
creating systems
to help faculty develop and make available online and streaming resources,
·
micro-credentials
that extend learning to working professionals, exploring how to use technology
to improve the educational pathway from high school to college,
·
and the
willingness to create new kinds of learning communities—
are hard to do in
isolation. They are better seen as steps
in an institutional evolution.
It promises to be an interesting
decade ahead.